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Turning Point – 2015

‘XOXO Mimi Love’ is collaborative project with Benjamin Benmoyal and Mina Chung. The starting point of the project was to explore the definition of art without the use of fabrics. We started to look at balloon vendors, as we believe that art can be naive and humorous, hence we wanted to carry the mood and the expression of it our outcome by exploring inflatable and scale on the body.
In the end, we created an identity for our ‘muse’ named Mimi Love. She is a ridiculous, out of the world, and fun girl that does things like an ordinary human, yet with an edge to her that she doesn’t fit with the social norm.
I have also personally art directed and photographed a short film and posters that identify her existence through her lifestyle.