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Print Project – 2014

‘I’m Not Drunk’ is a print (heat press) based project. The concept started with a picture of tequila under the microscope at 1000x magnification, produced by company, Bevshots. As a lightweight drinker, I wanted to treat the project as if I am creating the perfect tequila for someone. I imagined that when an individual is drunk, they would feel as if they are cycling in a fast speed, everything they see becomes overexposed and their body is pumping with adrenaline. Hence my designs had attempted to convey my interpretation through combination of the vibrant blocks of prints into the shapes that developed in my experimentation with cyclist attire.